10 Questions with CMO Sherehan Ross

Name: Sherehan Ross, but you can call me the Marketing Maestro.

Location: Columbus, OH - the heart of creativity and innovation.
Job: Fractional CMO, a.k.a., the Swiss Army Knife of Marketing.
Mobile device: Google Pixel - because I love to keep Google on its toes.
Computer: HP - reliable, just like my marketing strategies.
One word that describes how I work: Autonomously - I'm a one-woman army in the marketing world.

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This or that?

Email or instant message? IM - because who has time to wait?
Morning meetings or late nights? Morning - catch the worm and the best ideas.
Paper or digital? Digital - I'm all about that tech life.
In-office work or remote work? Remote - my creativity knows no bounds, nor does my workspace.
Predetermined goals or evolving objectives? Evolving Objectives - because the only constant in marketing is change.

Indispensable tools: Canva for those quick design fixes, ChatGPT for brainstorming, Google for knowing everything, Calendly to keep my schedule in check, and LinkedIn for networking like a pro.
Workspace setup: My home office is a blend of work and play - a large desk for strategizing, a makeup area for glamming up, and a nails table for those much-needed creative breaks.
Productivity hack: If it's not on my calendar, it doesn't exist. Scheduling is my superpower.
Industry insight: Marketing is an art and a science - complex yet straightforward, demanding patience and creativity.
Task management: My calendar isn't just a schedule, it's a command center. Everything I need to do is a block away.
Current listens: Books are on pause, but my ears are tuned to 'Hype Women' and 'Women Making Moves' podcasts.
AI tips: ChatGPT is my secret weapon for content and research. Mid journey was a fling, but ChatGPT is the real deal.
AI in marketing's future: AI is the new frontier for content creation and automation, but remember, it's a tool, not a replacement for the human touch in marketing.

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